Phase 1 review
Pick a brand direction
Three directions for SimplyPet. Each uses the same layout, so you're judging colour, type and logo. Use the switcher at the bottom of any page to see the whole site in each one.
Hearth
Terracotta and marigold with a soft serif. Feels like a trusted family vet: warm, calm, a little bookish.
- Primary
- Accent
- Soft
- Soft 2
- Background
- Ink
Breed guide
Pet insurance that fits your breed
Body text reads like this: plain, warm and easy to scan on a phone.
Meadow
Forest green and butter yellow in a rounded typeface. Outdoorsy, cheerful and very approachable.
- Primary
- Accent
- Soft
- Soft 2
- Background
- Ink
Breed guide
Pet insurance that fits your breed
Body text reads like this: plain, warm and easy to scan on a phone.
Biscuit
Plum and peach with a characterful grotesque. Modern and confident, a bit more "consumer champion".
- Primary
- Accent
- Soft
- Soft 2
- Background
- Ink
Breed guide
Pet insurance that fits your breed
Body text reads like this: plain, warm and easy to scan on a phone.