Skip to content
Menu

About us

About SimplyPet

An independent guide to choosing pet insurance around the health risks of your particular breed.

Most pet insurance guides start with the policy. We start with the animal. A French Bulldog, a Labrador and a Persian cat face very different health problems, and a policy that suits one can leave another badly exposed. A breed's typical conditions decide which policy terms will matter to you: how long a policy keeps paying for a lifelong condition, whether a problem on the second hip counts as a new claim, and what happens if it starts before the cover does.

What you'll find here

  • Breed guides covering the conditions each breed is prone to, typical treatment costs and the type of cover to look for.
  • A conditions library explaining what each condition is, what treatment costs in the UK and how insurers tend to handle it.
  • Insurance explainers on cover types, excess, co-payment, exclusions, claims and switching.
  • Insurer summaries built only from each insurer's own published documents.

How we're funded

SimplyPet is information only. We don't sell, arrange or recommend insurance policies, we don't take commission or referral fees from insurers, and there are no affiliate links on the site. If that ever changes, we'll say so clearly on every page it affects, and only once it's done in line with the Financial Conduct Authority's rules.

Who checks the content

Our guides are researched from veterinary studies, Kennel Club data, professional bodies and insurers' own documents, and every claim is cited. Each page shows whether it has been reviewed by a vet yet. Read how we research for the detail.

Get in touch

Spotted something out of date or wrong? Email hello@simplypet.com. We'd rather fix it than leave it.

Compare